​During schooling as an engineer, my Organic Chemistry professor demonstrated the photooxidation of hops and I was convinced Organic Chemistry was molecular LEGO. This led to a recruiter asking me if I was up for an interview at the brewery. A Brewery? You have my attention! This led to the start of a career in Chemistry and business as Sam Adams was a marketing company that happened to make beer. Marketing tools from 20 years ago STILL inform sales strategies today.